Mr. Isbrand Ho is a Senior Director of BYD Company Limited, General Manager of BYD Auto Industry Company Limited and Managing Director of BYD Europe B.V. (located in the Netherlands).Mr. Ho was born in Hong Kong,and educated in the US at San Diego State University, California. He held a range of senior management positions in the electronics industry, including four years as Sales and Marketing Director with Motorola. A theme of his career has been in delivering energy efficiency solutions to a range of industries.
He joined BYD to head up its Europe operation in January 2013 and now heads a multi-skilled and multinational team of people based in Rotterdam. His responsibilities include sales of pure electric vehicles in the bus, taxi and forklift market sectors at present.
- June 10: China's transport investments overseas: current trends and opportunities
BYD investment and development in EuropeBYD Europe is BYD first ever overseas subsidiary founded in 1998 based on its global strategy, only 3 years after BYD Group was established.
Up to now, the footprint of BYD electric vehicles covers over 80 major European cities, which will undoubtedly grow in the future.