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Saori Yataka is a supervisor in the MaaS Division of the Marketing Headquarters at JR East. She joined the company in 2012 and has devoted most of her career in the field of customer service and tourism.
During the first 5 years she worked in the Tohoku region as a station staff, train conductor, and driver. She went on to work in the Customer Service Department of the Sendai Office, and cooperated with staff and crew in order to improve services based on customer feedback.
She was then appointed to join a travel agency of the JR East Group, and worked in the division of inbound tourism. Her work included focusing on improving the travel experiences of visitors from abroad to Japan. She has held her current role since February 2022.
She has a master’s degree in Tourism from Hokkaido University and has also completed her MBA in France.

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