Marielle Villamaux is Transdev Chief Client Officer. In her various managerial roles, both on the consulting side (Havas Group) and in urban services (since 2002 at Veolia Environnement, Transdev), she has driven expansion in terms of geographies and product/service portfolio. Alternating between strategic responsibilities and operational duties, Marielle has strengthened her passion for transformation, spurring growth by leveraging technological, environmental and customer upheavals. Passionate about “customer centricity”, as Group Commercial Director she designed the “Customer Experience Programmes”, strenghtening Transdev performances in terms of service culture and care, customer knowledge and insight. In her new position, Marielle is now concentrating in making Transdev the Partner of Choice of Transit Agencies. Marielle Villamaux is graduate of HEC Paris and Sciences Po Paris.
- June 12: The science of persuasion: nudging customers and employees for greater performance
Using behavioural science to improve public transport performanceMany of the challenges that PublicTransportation Authorities and Transportation Operators face are behavioural ones. Persuading people to do the honest thing and pay their fare; ensuring driver safety and proper compliance; reducing staff absenteeism; and encouraging people to reduce their dependence on private cars. These are all examples of behavioural challenges! In 2016, Transdev joined forces with Steve Martin—a world renowned behavioural scientist, CEO of INFLUENCE AT WORK—to create “CHANGE by Transdev” the world’s first dedicated Behavioural Science Unit installed at the heart of a global transport operator. Two years and various field experiments conducted in 3 continents across a range of transport networks later, the “CHANGE by Transdev” team has built a robust “Scientific Protocol” which has proved effective at delivering performance with tangible and meaningful results.