Camilla Struckmann is communications director in Movia. She is responsible for all of Movias external communications and marketing efforts, tickets and sales channels as well as the day-to-day management of Movias board of directors. Movia is the largest Public Transport Authority (PTA) in Denmark that transports more than 215 mio. passengers annually by bus, local railway services and demand-responsive transport.
- June 12: Understanding customer expectations and behaviour + Marketing Campaign Award
Anthropological insights into why people choose public transport – and why they don’t?Movia collects large amounts of data on how more than 210 million yearly passengers travel in buses and local trains every day. We know everything about how the passengers are travelling. However, when it comes to why we travel the way we do – our knowledge is limited. Therefore, Movia conducted in cooperation with an institute a comprehensive anthropological analysis titled “Why I choose public transportation”, which was released in June 2018. 64 individual interviews, group interviews and go-along interviews with users and non-users of public transport provided Movia with unique descriptions and explanations of why some people use public transportation often? And why do some actively choose not to use it?
- June 11: Different MaaS Models in Scandinavia