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Karin Rådström was appointed Senior Vice President and Head of Scania Buses & Coaches in November 2016. After graduating with a Master of Engineering in Industrial Management at Stockholm’s Royal Institute of Technology, Karin Rådström joined Scania in 2004 as Management trainee. In November 2007 Karin became Group Manager of Product Information within Sales and Marketing.

In January 2012 Karin became Director of Fleet & Driver Services with global responsibility for the service portfolio of connected vehicles and driver services. She held that position until in November 2014 when she moved to Kenya for a position as Director for pre-sales and marketing communications for Scania East Africa, based in Nairobi.
Karins current position Executive Vice President, Sales and Marketing started 1st of March 2019.

Karin returned to Sweden in September 2016 and became Business developer for Buses and Coaches and member of the management team for Buses & Coaches.


  • June 10: Safety: the invariable mantra for public transport

    Safe and sustainable public transport

    Summary of the speech for Summit website (max. 900 characters incl. spaces)

    The aim of Scania is to drive the shift towards a sustainable transport system. Here safety is a priority together with reducing carbon emissions. Efficient public transport solutions have an import role to help cities to fulfill the ambitions in the UN 2030 Agenda for sustainable development. Scania works with integrated transport solutions all over the world for safe and sustainable transport. Bus Rapid Transit Systems, BRT, is one example on how public transport can contribute to sustainable cities and increased road safety. New technologies such as connected and automated transport solutions can improve both transport efficiency and road safety already today and even more in a near future.