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Nat Parker is the CEO of REACH NOW North America (formerly moovel North America) and is a nationally recognized leader in technology transformation for transportation and smart cities. For nearly a decade, Nat has been spearheading digital payment and multimodal solutions for public transit agencies and cities to revolutionize the customer experience.

moovel recently updated its name to REACH NOW and is one of five joint ventures between the BMW Group and Daimler AG that is reinventing mobility. A pioneer in Mobility-as-a-Service and the leading North American provider of mobile ticketing solutions for public transit, REACH NOW NA provides a next-generation mobile platform that streamlines the operations for transit agencies, and simplifies the travel experience for riders.

Prior to leading moovel North America, Nat co-founded and served as the CEO of GlobeSherpa, which launched the nation’s first multimodal white-label mobile ticketing app, TriMet Tickets, in Portland, Oregon in 2013. In 2016, GlobeSherpa merged with RideScout, an aggregator of transportation options, to become moovel North America. Nat was recognized as one of Portland’s ‘40 Under 40’ leaders in 2014 and was honored as TiE Oregon’s Entrepreneur of the Year in 2019.

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