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OJ has been with Korea Smart Card, the operator of integrated ticketing platform brand of T-money, for more than 13 years, and has vast experience in strategy planning, marketing and sales. His recent positions were mostly focused in global marketing and sales, where he had the previlege of travelling to various countries to provide consulting services, solution provision and operation management for the Automated Fare Collection industry.

Sessions

  • June 10: The ticket to better urban mobility

    Integrated Ticketing Platform Expanding to Ensure Seamless Mobility (Korea Case Study)

    T-money in Korea is recognized as one of the world's best integrated ticketing platform for transit and non-transit market. From its service open in 2004, T-money allows its customers to use any brand of smartcard, whether it be pre-paid or credit card, to be used on all the buses, subways and taxis in the region. Now, about 14 years after its service open, T-money has implemented nationwide interoperability, and expanded its mobile services vastly. Furthermore, ticketing platform has expanded not only to non-transit, but also to other transit markets such as Express Bus industry. T-money would like to share its past milestones, and also share its future plan, which includes AI taxis and C-ITS on public buses.