Simone Koehler started as airline management trainee at Lufthansa AG where she also worked in cargo sales Europe/Africa. After six years, she changed to inTouch/Integra to develop Internet marketplaces for several industries. With a degree in business administration at Goethe University Frankfurt/M. Simone began to work for Siemens, consulting clients e.g. on new concepts for urban mobility. Combining expertise in transport and IT, Simone became Head of Sales for ticketing/multimodal passenger solutions. Since 2016 Simone has been responsible for Marketing of Siemens Mobility’s “Intermodal Solutions” – now including coordination of joint activities with Siemens subsidiaries of HaCon, eos.uptrade, Bytemark. The group provides SW systems & apps for trip planning, ticketing, DRT operations, data analytics, fleet management as well as comprehensive offerings for a mobility marketplace.
- June 12: From travel planning to MaaS: delivering door to door mobility services
How can MaaS help commuters in the Bay Area?Public Transport is the mass transit backbone of urban mobility. With MaaS, it can strengthen its position by offering riders much more flexibility and expanding its service area. However, key to success is an easy access to MaaS. Riders need to have access to information platforms which inform about all options and combine them in a smart and effective manner. The BART project is one example where information technology helps to create attractive MaaS offerings and encourage commuters to chose Public Transit / MaaS offerings over their private car.