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Karin Jihde has more than twenty years of experience in corporate communications and PR. She is currently the Cheif Communications Officer of Samtrafiken. Samtrafiken collects, develops and maintains traffic data, industry standards and combined ticketing and mobility solutions for Sweden’s national public transport network. Samtrafiken is co-owned by all Public Transport Authorities as well as most commercial public transport companies in Sweden. Prior to Samtrafiken, Ms Jihde has served as Communications Director and Senior Advisor within the fields of e.g. copyright and public health.