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Dr Johan Jansson is Associate Professor at Lund University School of Economics and Management, Sweden. He is also Adjunct Professor at University of Cape Town, School of Management Studies, South Africa. He has published in journals such as Journal of Cleaner Production, Journal of Consumer Marketing, Business Strategy and the Environment, Journal of Consumer Behaviour, Energy Policy and Sustainable Development. His research interests include sustainable consumption and pro-environmental consumer behaviour, corporate social responsibility, sustainable transportation, eco-innovation adoption and marketing ethics. Dr Jonas Nilsson is Associate Professor in Marketing at the School of Business, Economics and Law at the University of Gothenburg. His research interests include sustainable consumption, financial services and consumer behaviour and he has published his work in journals such as the Journal of Business Ethics, European Journal of Marketing, Business Strategy and the Environment, among others. He also serves on the editorial board of the Journal of Financial Services Marketing.