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Christopher Hooi is the Deputy Director of Communications & Sensors at the Land Transport Authority of Singapore. He is passionate about harnessing big data innovations to address complex land transport issues. Since 2010, he has embarked on a long term digital strategy with the main aim of achieving smart urban mobility in a fast changing digital world. Central to this strategy is to build and sustain a land transport digital ecosystem through an extensive network of sensor feeds, analytical processes and commuter outreach channels, synergistically put together to deliver a people-centred land transport system.