Before joining Siemens Mobility’s subsidiary HaCon, Finn Hoffmann Linhard worked for SAP where he was part of the Industry Business Unit Retail. During his studies, he did extensive research on wirelessly charged electric busses at the Korea Advanced Institute of Science and Technology. Having finished his master’s thesis on the topic of mobile payment systems at the Leibniz University of Hanover, he holds a master’s degree in economics and business administrations. For Siemens Mobility he took over responsibility for national and international MaaS projects in Germany, Dubai and Andorra. In these projects Siemens Mobility provides SW systems & apps for trip planning, ticketing, DRT operations, data analytics, fleet management as well as comprehensive offerings for a mobility marketplace.
- June 10: From travel planning to MaaS: delivering door to door mobility services
How can MaaS help commuters in the Bay Area?Public Transport is the mass transit backbone of urban mobility. With MaaS, it can strengthen its position by offering riders much more flexibility and expanding its service area. However, key to success is an easy access to MaaS. Riders need to have access to information platforms which inform about all options and combine them in a smart and effective manner. The BART project is one example where information technology helps to create attractive MaaS offerings and encourage commuters to chose Public Transit / MaaS offerings over their private car.