Caroline Hjelm joined VOI – Europe’s leading micro-mobility startup – as Chief Marketing Officer in August 2018 after four years at Spotify, leading partner engagement at Spotify globally.
Growing up in a small town in the north of Sweden, Caroline’s entrepreneurial career began in her mid-teens when — instead of taking a traditional summer job — she started a lunch-only restaurant with her siblings and friends. The venture became a money-spinner which ran for three years. She went on to coach high school kids in how to start their own business ventures, joining the board of UF in Jämtland, a Swedish youth entrepreneurship organisation. After a short stint at E&Y, she attended Uppsala University and Nanyang Technical University in Singapore, completing a Bachelor of Business Administration.
Founded in August 2018, VOI is a Scandinavian urban mobility company offering electric scooter sharing in partnership with cities and local communities. We believe e-scooters can play a central role in changing how people move in our cities in the future. And we want to make sure that the transformation happens the right way – through real innovative technology, open and transparent dialogue with cities and Governments and by adapting our product to local needs. Jump on a scooter anytime and ride wherever in the city – completely emission free.