Margareta Friman is Professor of Psychology and pro-vice chancellor at Karlstad University (Sweden). Margareta Friman has authored and co-authored books and book chapters, articles, and technical reports primarily in the areas of travel and life satisfaction, travel satisfaction, service quality in public transport, soft transport policy measures and travel behavior. Her articles have been published in international journals in psychology, economics, and transportation. In 2014, she received the Volvo Håkan Frisinger Foundation for Transportation Research Award as a prominent researcher. A recent edited book (Springer) by Friman and her colleagues focus on Quality in Life and Daily Travel.