Silvia plays a leading role in communicating Shotl’s technology, raising interest for its innovations, and deploying in new markets. She spent several years working in the UK as a Digital Marketing Executive in both design and marketing companies. With an M.Sc. in Communication, Marketing and Project Management for Multimedia Applications from the Open University of Catalonia (Spain) and a certificate in Digital Marketing from the London Metropolitan University (UK), she carries Shotl’s voice to the social networks, oversees its corporate image and branding, all the while also analysing user feedback and managing Shotl’s content with select specialists both from within and outside for our acclaimed blog. Her role has been crucial in increasing user awareness and guaranteeing Shotl’s success in its deployments throughout Europe – amongst which Vallirana.
- June 10: Integrating on demand transport in urban transport networks
The art of serving the under-served. Service improvement in suburban areas with on demand transportVallirana is a 15k inhabitant town 25km east of Barcelona with wide-spread residential areas. In linking the last mile transport planners either covered most of the neighbourhoods with serpentinuous lines with low frequency or they limited the service only to centric parts of the town. This speech presents the successful transition of how technology has undone this dilemma. Using a real-time App-based dispatching and pooling technology has improved service level 5,7 times, increased demand by 277%, and more than twice as many passengers were transported per mile. After being questioned by the authorities for its low cost efficiency, the fleet for this service is now likely to be increased. Moreover, open data sharing allows to ensure inclusiveness. The service time of the necessary dial-in option can be optimised since phone requests (25-40% of total) come in mainly during the day.