Trained at HEC Paris, Alexandre has always worked in the marketing and digital fields, for companies such as Digitas and Ubisoft. In 2014, he joined Ritme, a leading company in software solutions for scientists. He was Chief Operating Officer for 6 years across 5 countries. In 2019, Alexandre built on his experience to launch his own business. He founded Rox, an innovative and solidarity-based VTC service. By joining Ubitransport in 2020, Alexandre continues his commitment to the challenges of mobility. As Chief Marketing Officer, he is responsible for consolidating Ubitransport’s position as a pioneer and leader in the mass transit market.
June 06: Ticketing and payment technology as a MaaS enabler
From Ubitransport to M Group, a case study on a merging mobility marketThe health crisis has spurred critical changes in the mobility market. There has been a Before and an After. Users’ expectations have anchored the need for the use of contactless payment media, one fare for multimodal journeys and fares optimised according to the usage. PTAs have seized the budget cuts as an opportunity for economies of scale: where 6 technologies meant six tenders (closed loop fare collection, e-payments, users’ app, passenger information, data, operators). The buyers are not looking for the best in class in these 6 areas anymore, but for a couple of companies able to team up in a constructive way to meet the specification requirements. The history of M Group reflects this very earthquake. Let’s hear about these evolutions from an inside voice.