With a Master of Arts degree in product design in 1986, Anne Bigand started her career in London then Paris, working with design agencies. She was convinced that her greatest contribution would be to support decision-makers in industrial enterprises seeking for superior results through smart solutions for customer benefits.
Leading the artistic direction for ALCATEL during the boom of mobile phones, then for LOUIS VUITTON MALLETIER, she developed products to improve uses with brand value. She joined the RATP in 2002 in the design management where she was nominated Director in 2011. Her work included perceived quality of a rewarding design inside the metro, RER, bus and tram, to enhance passenger experience and strengthen the brand identity.
In 2015, when ALSTOM created the position of Passenger Experience Director, Anne was recruited, giving her the opportunity to apply her skills to the development of innovative and relevant products to our daily lives.
June 07: The innovation agenda: Putting the customer at the heart of new tenders
Innovation process for enhanced passenger experience