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Daði has been in a leadership role within IT for the last 14 years as project manager, CIO, head of IT, consultant and CEO. He has been in the public transportation industry for 5 years, now as Head of IT for Strætó in Iceland. Daði has a B.A. degree in Literature and MSc. in Computer Sciences.


  • June 11: From smart ticketing to account-based ticketing

    Payment as possibilities

    Payment in the public transport industry is usually regarded as a problem. People don't want to think about payments - just get to the right places. But what if we turned it around and started to regard payment as possibilities as a service to other industries and public services, and thereby connecting them in a physical way. Is connecting people to service also public transport?