Day 4: highlights of the day
We’re coming to you live from Stockholm where the biggest and brightest thought-leaders and professionals in the public transport sector have gathered together once again for the UITP Global Public Transport Summit!
With almost 100 sessions and over 2,500 potential business contacts to meet, it would be impossible to see it all. That’s why, over the next few days, we will be wrapping up the end of each day of our Summit with our top 10 highlights so that you don’t miss a thing!
If you’re onsite here in Stockholm, don’t forget to pick up your copy of the UITP Summit Daily News, brought to you by Cities Today, to complement these key highlights.
Wednesday, day 4 – 10 highlights to wrap-up our last day at the UITP Summit 2019!
- A deep dive for untapped revenue sources
Diving in for untapped revenue sources is no ‘sit back and relax’ kind of activity, and neither was this morning session, during which participants gathered in groups around each panellist to explore all potential opportunities to optimise revenues from private infrastructure needs. From housing projects above modernised RATP bus depots in Paris, to Moscow Metro’s own retail brand selling jewellery that replaces metro cards, to RTA’s metro station names leased out to local and international brands in Dubai, there is no lack of creative ideas when it comes to making sure “we’re making the most of our assets”, to use the words of Helen Murphy, Director of Consuting and International Operations for TFL. However, as she explains, the challenge is to “demonstrate social value rather than just commercial value, balancing policy requirements with our revenue needs”.
- Smart mobility solutions at the Exhibition
It was all about innovative solutions for sustainable mobility at the Expo Session ‘The Studio: where ideas come to life’ yesterday. Christof Schminke, Managing Director of Trafi, a technology platform for mobility, started off with the exciting news that it together with Berlin-based public transport agency BVG, has launched Jelbi: a new multimodal app connecting all types of mobility in the city. With Jelbi, planning, booking and buying your trip is all part of one app. Also taking the stage were Karis: a French smart mobility assistant based on Artificial Intelligence (AI), KNOT, a company boosting the use of docking stations for current free floating scooters, and CIRC, an application for the use of e-scooters.
- Digital tram: tomorrow’s technologies are already here
“We have autonomous tram driving now,” said Olivier Glaser, Former CEO of ViP Verkehrsbetrieb Potsdam GmbH, Independant Consultant, “but the question is: is our society ready to accept autonomous trams driving in cities?” In this session, our panellists debated the potential cost-efficiency of autonomous trams, and discussed the future roll-out of autonomous trams and what is still needed for this to happen. “The autonomous tram has to be smart. It can’t just see the person in front of it, but it has to understand how that person might behave, like a driver could” said Johan C Haveland, Director of Passenger Transportation, Bybanen. “For me, the question is not ‘if’ it will get to this stage, but ‘when’.”
- Understanding customer expectations and behaviour
Out of the numerous debates that took place over the last few days at the UITP Summit, an undeniable overarching consensus prevails: whatever the future of public transport looks like, it needs to answer our customers’ needs and expectations as accurately as possible. But humans are complex beings and so are their thoughts and behaviour: what methods can we employ to better understand this complexity? This thought-provoking session explored different creative survey methodologies. “People have a mental map: our skills set the barriers for our ability to use the services we have, which also inflicts upon our values and perception of public transport”, explained Movia Public Transport CCO Camilla Struckmann, who used anthropology to figure out why people use – or don’t use – public transport. Other panellists also explained how analysing social media conversations can help detect emerging passenger topics, and insisted on the importance of keeping track of changes in trends of behaviour over time.
- Public Tranport Victoria side event
Giving UITP and its members a big Aussie welcome, as the UITP Summit 2019 came to a close and preparation for the next edition in Melbourne can officially take over, our 2021 local hosts Public Transport Victoria (PTV) invited us all to their stand for a drink. After having been identified as the world’s most liveable city seven times in the past 10 years, the beautiful city of Melbourne seems to be the perfect location for the next edition of the biggest public transport event. So get ready to hear a lot of “oi, oi, oi”, because we’re heading down under for the first time in over 20 years!
- The faces of public transport in 2030
Who will be working in public transport in 2030? Despite the fact that working towards “more efficiency in public transport has consequences for real people, whose jobs may evaporate” – as expressed by Optibus Head of Strategy Leon Daniels – all panellists of this session agreed on the strong compensation effect of the many new opportunities that come with the ongoing technological revolution faced by public transport. With more jobs created than destroyed, the most needed skills won’t just be technological and digital, but also human. “We can’t predict the future, so we need an adaptable workforce who can develop new skills as they move along their careers”, explained Gillian Meller, Legal and European Business Director of MTR Corporation. To achieve this, we need to “reinvent the way we recruit and interact with people” to make sure our new workforce is as diverse, welcoming and full of available talents as possible, explained Ludmila Heitz, Head of Recruitment and HR Business Partnership at Lausanne public transport.
- The major players in EU transport
If you have always wondered how the landscape of European transport looks, then look no further! The UITP EU department held a side event on the UITP stand on Wednesday afternoon to give a small demo for their soon-to-be-launched European Major Players website. This website includes a dynamic map of Europe which provides information about the state of the transport in each country. Be on the lookout for the website launch in July 2019!
- The science of persuasion
“Behavioural science has a big role to play in public transport”, said Marielle Villamaux, Chief Client Officer, Transdev Group, during this afternoon session on ‘The science of persuasion’. This session explored the psychological processes of decision making on both the staff and customer side. In both cases, people need to be given some kind of incentive if you want to change their behaviour. Steve Martin, CEO of Influence at Work UK and author of the international bestseller Yes! 60 Secrets from the Science of Persuasion, shared more on the science behind the initiatives already taken by Transdev and SNCF.
- Closing Ceremony
After a fruitful four-days of knowledge exchange and networking, the UITP Summit 2019 came to a close with a Closing Ceremony. UITP President Pere Calvet formally began the mandate of his second term by sharing his vision for the next two years and reminding us what’s been achieved in the last two years together. Mohamed Mezghani, UITP Secretary General, gave a brief recap of the key takeaways from this edition of the Summit, and Tomas Eneroth Minister for Infrastructure, Ministry of Enterprise and Innovation, Stockholm, closed the Summit by reminding us of the importance of working together to fight the climate crisis. We also had a presentation from Steve Martin (mentioned above), about how to use behavioural science to persuade more people to choose public transport. As per tradition, the UITP Awards were also presented at this time! All-in-all, a great conclusion to an already successful event!
- UITP awards
Every two years, the UITP Awards acknowledge ambitious and innovative projects that position public transport as the backbone of sustainable urban and local mobility solutions and can be transferred to other cities and regions. Discover the winners of the 2019 UITP Awards, officially announced during the Closing Ceremony of the UITP Summit!
That’s it for now, but don’t worry, more Summit is coming to you soon in our full wrap up news! Stay tuned.